Finnish coalition of commercial TV channels, Screenforce Ltd, wanted to point out that despite of all new digital media, TV is still the most influential media around. Target group was advertisers.
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Screen Force: Advertiser – Use it wisely
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Travel Card: Free buckets
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Pharysol: Sore throat
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Fresh Fitness: New Year's resolution
Keep your New Year's resolution just for the price of couple of Margheritas.
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Karl Fazer: Unforgettable
The Finns are not exactly famous for showing their feelings. No matter what the situation, the world has accustomed to see them calm, cool and collected. The brand new ad of Fazer Blue, Finland's most loved chocolate, seems to prove THAT all wrong! Far from the usual ad imagery, 'Unforgettable' is a short story full of emotion. In its 85 seconds, it manages to evoke feelings that are not often found in ads, and as result its getting tears out of even the most reserved of Finns. So grab a tissue.
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S-market: Feeling heavy
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KEKKILÄ: Green Haven
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Helsinki Police Department: Violence stopping outdoor
Finland is topping the domestic violence charts globally. Helsinki Police department launched a series of outdoor campaigns to increase awareness around the important subject - domestic violence.
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Kalevala Jewelry: Untamed Beauty
The iconic Finnish brand, Kalevala Jewelry, celebrates its 80th birthday with the Untamed campaign created by Ivalo Creative Agency. Kalevala Jewelry’s new slogan, Untamed beauty, invites women to become untamed, break the rules, and challenge the conventional image of the perfect woman. Film hits viral immediately after release with 650,000 views in a week which is 10% population of Finland.
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Salvation Army: Two Stories
Poverty is a growing problem also in Finland. Salvation Army wanted to raise willingness to help. For that you need to have empathy for the people in need. This film shows that anyone can suffer misfortune. Including you. Campaign website: autaihmista.fi
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Helsinki Region Transport: It's never too late to start
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Visit Finland: DNA OF SOLITUDE
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Visit Finland: DNA OF DARKNESS
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Visit Finland: DNA OF ROUGHNESS
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Visit Finland: DNA OF FREEDOM
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Abloy: The Immortal Mr. Henriksson
Story of The Immortal Mr. Henriksson to celebrate Abloy's 110th anniversary and Finland's most remarkable invention.
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Academic Bookstore: The Other Side
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Elisa: Stay Connected
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Instrumentarium: Lessons of Love
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Arla: International Cheese Anthem
Arla’s Cheese man performs a sticky song with Finnish lyrics.
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