Norwegian wanted to say Merry Christmas and give thanks to their Finnish customers, who had just chosen them as the 'most liked airline in Finland' (EPSI 2013 research). The ad was published in Finland's biggest newspaper on Christmas Eve - just in time for some last minute gift wrapping.
Advertising Agency: 358, Helsinki, Finland
Copywriter: Antti Tähtinen
Creative Director / Art Director: Antero Jokinen
Graphic Designer: Isa Jokela-Gomes
Producer: Elina Tähtinen
Strategists: Dan Goodall, Peter Barmer
Client Team Director: Kimmo Tupala
Published: December 2013