![Advertisement by TBWA, Finland Lahti Pelicans Integrated Ad - Climate action on ice](http://d3nuqriibqh3vw.cloudfront.net/styles/media_retina/s3/pelicans_image_1_resized.jpg?c9LLJ2D4yyoBVkeuxtecHl9mgOShbVcP&itok=oUXHSGTa)
![Advertisement by TBWA, Finland Lahti Pelicans Integrated Ad - Climate action on ice](http://d3nuqriibqh3vw.cloudfront.net/styles/media_retina/s3/pelicans_image_2_resized.jpg?xg98.OIqWDr_w4xQqKIjK7lSHH7_bydk&itok=rHpMsQMA)
The Finnish ice hockey club Lahti Pelicans sported unusual jersey numbers to celebrate their hometown Lahti for winning the title of European Green Capital 2021. New player numbers showcased important environmental facts about the city and gained special attention from the game’s sportscaster, who explained the facts to the audience during the game.