Snellman is a Finnish company that produces meat products that are either wholly natural or as natural as possible. The company has removed several commonly-used additives from its products, such as monosodium glutamate and phosphates. This has reduced the risk of consumers getting headaches, having adverse gastrointestinal and allergic reactions, suffering from shortness of breath, or developing heart and circulatory diseases. The "E" film is a brand manifesto that opposes needless additives and promotes the production of natural meat products.