adidas and TBWA set out to change a piece of retail forever. To put shopping into window shopping. To turn any store front window into a completely functional virtual store, that would connect with any smartphone, without the need of an app or QR code reader and a complete end-to-end purchase experience. In less than 10 months (only 6 months of actual development and rapid prototyping) the goal was to have a working prototype for proof-of-concept testing.
Advertising Agency: TBWA\Helsinki, Finland
Creative Director: Martin Mohr
Product Designer: Daniel Julier
Concept Developer: Ville Yli-Knuutila
Art Director: Pekka Puhakka
Lead Producer: Nina Kaskinen
Technical Specialist: Aleksanteri Gyllenbögel
Technical Advisor: Mikko Köykkä
Creative technologist: Vaino Leskinen
Development Partner: Symbio
Released: September 10, 2012