In this commercial heavy metal fans are dancing ballet. And not just any random metalheads but the respectable hosts of Radio Rock. Why are they doing it? Because rock is more than music. It is the attitude of Radio Rock. They can do whatever they feel like. Even if it sounds or looks ridiculous. They don’t give a s**t. They rock.
Advertising Agency: 358, Helsinki, Finland
Creative Director: Antero Jokinen
Copywriter: Taro Korhonen
Art Director: Tuukka Tujula
Producer: Elina Freden
CTD: Kimmo Tupala
Strategist: Milla Kokko
Production company: Pablo Films
Director: Juho Konstig
Aired: October 2012