One November morning Helsinki commuters were greeted with an eye-catching sight: a gigantic block of Arla Dairy cheddar cheese had crashed in the middle of the busiest public square in the centre of the city. In the following days similar incidents occurred in different public squares and plazas across the capital to stir awe and attract attention.
Advertising Agency: 358, Helsinki, Finland
Art Director: Antero Jokinen
Copywriter: Jani Tynnilä
Graphic Designer: Kukka-Maria Kiuru
Agency Producer: Elina Freden
Strategist: Peter Barmer
Client Team Director: Kimmo Tupala
Event production: Irokeesi
Account Director: Annika Green
Project Manager: Ejal Graydi
Project Coordinator: Henrika Toivanen