Most of the charity advertising looks the same, but we wanted to make things differently and praise hope to those who make good things happen: the donors. So we asked kids in developing countries what their dreams are and presented on the digital screen in one of the biggest malls in Finland. We asked people to make a donation on the donation box to become sponsors. All donations activates a camera sensor to take a picture of the donors, so they could become part of our digital screen and the advertising all over the mall.
Advertising Agency: hasan & partners, Helsinki, Finland
Creative Director: Tobias Wacker
Art Director: Bruno Ribeiro
Copywriter: Anu Niemonen
Developer: Dean Clatworthy
Web Developers: Petra Kirsi, Petrus Eskelinen
Senior Producer: Emily Reed
Ad Assistant: Minna Lairi
Account Manager: Pia Fri
Published: October 2014