To Europa League and beyond. Join the movement.
HJK Helsinki Football Club made it into Europe after 16 years of wait. With the ad, we wanted to celebrate the occasion and encourage people to buy tickets for the upcoming Europa League matches.
Advertising Agency: Passion Agency Cassius, Helsinki, Finland
Creative Director: Erkko Mannila
Art Directors: Hermanni Kanerva, Tuukka Tujula
Copywriters: Antti Tuominen, Axa Fahler, Erkko Mannila
Production company: Piñata
Illustrator: Antti Lukinmaa
Original artwork: Eugène Delacroix
Additional credits: Taneli Okkonen, Vesa Markonsaari
Published: September 2014